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In the context of comprehensively promoting rural revitalization, Menghai County, based on its resource endowment, regards the tea industry as a core pillar industry to consolidate and expand the results of poverty alleviation and connect rural revitalization. Through a series of measures such as planning guidance, green empowerment, brand strengthening, and supporting farmers, Menghai County has embarked on a characteristic development path of "one leaf enriches the people". At present, the total area of tea gardens in the county reaches 905,900 acres, the output of dry tea is 40,100 tons, the agricultural output value is 2.595 billion yuan, and the comprehensive output value exceeds 33.6 billion yuan.
Photo by Jiang Hai
Planning leads the way and mechanisms escort to build a solid foundation for development. Menghai County has successively issued a series of documents such as the tea industry integrated development plan and Pu'er tea high-quality development action plan, and innovatively established a "six one" working mechanism to promote the integrated development of tea culture, tourism and business through responsibilities, lists, and projects. Through 18 measures to optimize the business environment, and the implementation of policies such as "licensing first and then certification" and "tax reduction and fee reduction", more than 18,000 tea business entities of various types have been cultivated, including 482 SC certified enterprises, 30 tea enterprises above designated size, and 10 national and provincial leading agricultural industrialization enterprises, building a complete industrial development system.
Green empowerment, improving the quality of the entire chain and polishing the ecological background. Adhering to the concept of ecological priority, 472,500 acres of ecological tea gardens of "tea forest symbiosis" have been built, and technologies such as interplanting between tea gardens, green prevention and control, and formula fertilization have been promoted. The certified area of green food tea bases has reached 48,600 acres, the certified area of organic tea bases has reached 385,000 acres, and the total number of green food tea and organic tea agricultural products has been certified to 280; the implementation has been completed to create a national green food raw material (tea) standardized production base covering an area of 750,000 acres. Promote the upgrading, standardization, and cleanliness of tea primary processing plants. All 229 primary tea manufacturing plants in the county have met the standards. More than 7,000 sets of clean processing equipment have been promoted, and the cleanliness rate of primary processing has reached 90%. Upgrade the Pu'er Tea Industrial Park, improve infrastructure and service functions, and promote the deep integration of industrial tourism and tea industry.
Photo by Zuo Lianjiang
The brand has a strong foundation and the integration of culture and tourism extends the value chain. It has built a "regional public brand + famous mountain tea brand + corporate brand" system, and has 5 well-known tea-related trademarks and 17 geographical indication certification trademarks. "Menghai Tea" has been selected into the provincial "Green Cloud Product" catalog. Innovatively launched three series of Yiyuansu family products, including Yiyuansu A prescription, Yiyuansu tea crystals, and Yiyuansu Pu'er fermented drink, and established online and offline sales networks such as big data centers and official live broadcast platforms. Promote the establishment of the pioneer area for the integrated development of primary, secondary and tertiary industries in ancient tea mountains, upgrade and build five ancient tea mountains including Banzhang Mountain, Hekai Mountain, Nannuo Mountain, Bada Mountain and Mengsong Mountain, and launch the "Meet Menghai" full-region tour, "Rural Revitalization and Enriching Frontiers" tour, "Enter Menghai Ancient Tea Mountain" tour, 12 high-quality tourism routes, including the "Top of Banna" tour and the "Intangible Cultural Heritage Theme" tour in Menghai, have held the 14th Menghai Tea King Festival, carried out special activities such as "thousands of people picking tea", and produced a series of tea culture works to comprehensively display the charm of Menghai tea culture and promote the in-depth integration of tea culture and tourism.
Photo by He Yuanrong
Cooperate with farmers and guide farmers, share dividends and consolidate support for increasing income. Through the "village collective + platform company + social capital + farmers" model, land shares are used to achieve guaranteed income and dividends, and income distribution methods such as "235" and "334" are implemented. A 3 million yuan reward and subsidy fund will be set up to provide 5% and 3% rewards and subsidies respectively for the purchase of dry tea from poverty-stricken households and ordinary farmers to promote the increase of income for both village collectives and farmers, so that the results of the development of the tea industry can benefit more people.
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Post time 2025-11-4 15:19:39